Providing market intelligence for more than 35 years

In The News

What’s the State of the Security and Smart Home Market in Europe?

The new report, “State of Residential Security and Smart Home in Europe” hones in the state of home security and smart home offerings in Europe and analyzes the challenges faced by companies looking for a piece of that market. Additionally, the report also profiles the European householders who have already adopted security systems at home.

"A growing amount of hype surrounds the smart home concept in Europe, but consumer awareness in Western European countries still needs to grow," Stuart Sikes, president at Parks Associates says. "Several innovative smart home products are gaining traction and helping to increase awareness and adoption of both smart home products and interactive security systems."

From the article "What’s the State of the Security and Smart Home Market in Europe?" by Laura Hamilton.

Previously In The News

Nokia research identifies FWA as big opportunity for 5G

5G Fixed Wireless Access (FWA) is the top-ranked 5G use case among consumers globally—as long as it performs as well as current broadband services, according to new research released by Nokia.  ...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...