Providing market intelligence for more than 35 years

In The News

What’s The Interest Level Among Broadband Households In Health-Related Management Tools?

“Nearly 50 percent of U.S. broadband consumers would like tools and support to help them lose weight or get into better shape, and over one-third are interested in products and services that can improve overall life quality,” Harry Wang, senior research director at Parks Associates, says. “Connected health devices are often touted as solutions for these needs, but these technologies need to be targeted to the individual consumer in order to drive sustainable improvement on personal health for the long term.

From the article "What’s The Interest Level Among Broadband Households In Health-Related Management Tools?" by www.cedmagazine.com.

Previously In The News

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...