Providing market intelligence for more than 35 years

In The News

What’s The Interest Level Among Broadband Households In Health-Related Management Tools?

“Nearly 50 percent of U.S. broadband consumers would like tools and support to help them lose weight or get into better shape, and over one-third are interested in products and services that can improve overall life quality,” Harry Wang, senior research director at Parks Associates, says. “Connected health devices are often touted as solutions for these needs, but these technologies need to be targeted to the individual consumer in order to drive sustainable improvement on personal health for the long term.

From the article "What’s The Interest Level Among Broadband Households In Health-Related Management Tools?" by www.cedmagazine.com.

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service. The streami...

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

Smart Home App Preferences Evenly Divided in New Parks Survey

Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and auto...

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...