Providing Market Intelligence for 40 Years

In The News

Western Europe Lags US For Smart Home Penetration, Research Shows

“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home technologies,” says Parks Associates.

Parks Associates notes that while many European service providers have incorporated the smart home concept into their solutions, consumers in the four largest Western European countries are still have a low level of awareness about what a smart home actually is and the benefits of having one.

From the article "Western Europe Lags US For Smart Home Penetration, Research Shows" by Adam Bannister.

Previously In The News

Parks And Associates Examines IoT Market Trends In 2017

Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...