Providing market intelligence for more than 35 years

In The News

Week in gadgets: Rise of tech DIY with home brewer and genetics kit

Despite Apple TV being on the market longer than the Chromecast, new figures show that the Google product has 20pc of the market cornered compared with Apple TV at 17pc, and yet, both pale in comparison to the Roku streaming stick which has 29pc of the US marketshare.

Meanwhile, newcomers Amazon and their Fire TV stick is gathering pace claiming 10pc of the market leaving almost a quarter of the market left to various other streaming devices.

Parks Associates, who undertook the research, estimates that by 2017, there will be approximately 50m streaming devices worldwide.

From the article "Week in gadgets: Rise of tech DIY with home brewer and genetics kit" by Colm Gorey.

Previously In The News

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

After Trying VR, Nearly Half Plan To Buy

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement. According to the report, virtual and augmented...

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...