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WEC 2018: SVODs Not the Enemy of Pay-TV

Instability in pay-TV through the evolution in video has been at the top of concerns across cable, but the fall in subscribers isn’t totally unexpected considering other shifts in the US. Industry researchers are finally getting the chance to look back and decipher when consumer behavior began to change.

“A lot of what’s going on is no one really knows what the rules are anymore,” Brett Sappington, senior director of research at Park Associates, said at NCTC’s Winter Educational Conference. “Today, our figure is about 81% with pay-TV through all US households. There’s been a falloff over time. The question is why, what happened?”

From the article "WEC 2018: SVODs Not the Enemy of Pay-TV" by Sarah Winegardner.

Previously In The News

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...

Netflix Challengers: Are There Flies in the Ointment?

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...

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