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Watch Company Buys Way Into Fitness Wristband Market

February 14, 2016

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, and Fitbit is the clear leader, with a more than 50 percent market share. There will be demand for various types of fitness trackers. Some older people, for example, may want a wearable just for measuring walking distances and steps.

From the article "Watch Company Buys Way Into Fitness Wristband Market" by Maria Halkias.

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About Parks Associates

Watch Company Buys Way Into Fitness Wristband Market

Previously In The News

Network negotiations: combining content and attracting consumers

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

What’s Driving The Growth Of Connected Health Devices?

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