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Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland

A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”

From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.

Previously In The News

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More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...

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Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...

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In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and teleco...

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