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Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland

May 11, 2022

A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”

From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.

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Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Streaming service bundles are a new way to attract subscribers

Protecting Broadband Networks by Securing the Smart Home

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