Providing Market Intelligence for 40 Years

In The News

Warner Bros. Acquires Video-On-Demand Service DramaFever

The investment comes at a time when there are more than 100 Internet video services operating in the U.S., with at least 40% launching during the past two years, according to Dallas consulting firm Parks Associates. The new TV landscape is pressuring traditional media companies to have a hand in the shifting tide.

From the article "Warner Bros. Acquires Video-On-Demand Service DramaFever" by Yvonne Villarreal.

Previously In The News

AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025

Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her compa...

Good Wi-Fi key to platform choice and reducing churn: Report

The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee....

Broadpeak launches Multiview solution to simplify multi-stream live sports viewing

Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilit...

Biometric Smart Locks: Are Physical Keys Going Extinct?

According to a 2025 market assessment by Parks Associates, owners typically use a smart lock’s fingerprint sensor more frequently than other access methods — 73% of users report using the feature dail...