In The News

Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy.

August 12, 2015

SiriusXM offers what's basically the equivalent of a cable bundle, but primarily for your car. And home-vs.-car is an important distinction to make here. When we're home sitting on our couch, we don't mind fumbling with different devices and a collection of remote controls to find the entertainment we want on the TV or laptop screen. When we're in the car, there are already enough distractions.

A full 60% of all radio listening is done in the car, according to Parks Associates. And Sirius, with just over 28.4 million subscribers, still owns only about one-tenth of that market. That means it still has room to run -- some expect it to get out to a gallop, but a trot is bit more realistic.

From the article "Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy." by John-Erik Koslosky.

‹
1
2
...
170
171
172
173
174
175
176
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Want to Know SiriusXM Holdings Inc’s Biggest Strength? It's Easy.

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

Revenge of the Antenna

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us