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Walmart buying TV-brand Vizio for its ad-fueling customer data

February 21, 2024

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates' rep sent to me suggests the percentage is smaller (Parks Associates' spokesperson wouldn't confirm Roku OS' market share or the accuracy of WSJ's report to Ars). Roku OS is on Walmart's "onn." TVs, but Walmart doesn't own Roku.

From the article, "Walmart buying TV-brand Vizio for its ad-fueling customer data" by Scharon Harding

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Walmart buying TV-brand Vizio for its ad-fueling customer data

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

Research: over 50% of U.S. broadband households stream content on TV screens

Google's Nest Struggles Could Set Back The IoT Movement

Wireless Displays Streamline Setups for Meetings

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