Providing market intelligence for more than 35 years

In The News

Voice Activation One Of The New Tools For Cable-Cutters

Parks Associates notes that 31 percent of U.S. broadband households already own some sort of device - a smart TV, video game system or Blu-ray player - that can stream media, while 14 percent more broadband households plan to buy an Internet TV receiver this year.

And why not? Reasonably priced and easily installed, (with 15 Mbps or better Wi-Fi or wired Ethernet service at home), these high-def Web TV receivers offer an often free bounty of services focused on movies and TV series, plus specialty content from news to fashion, tech to travel, fitness to food.

From the article "Voice Activation One Of The New Tools For Cable-Cutters" by Jonathan Takiff.

Previously In The News

Disney+ Will Start Restricting Password Sharing in Canada

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....

Video Doorbell Adoption Rises to 20% in U.S.

Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates. New research reveals that 20% of U.S. internet households now have a...

Man Could Face Prison Time for Reselling Thousands of Hacked Streaming Service Account Logins

Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023,  according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...