Providing Market Intelligence for 40 Years

In The News

Voice Activation One Of The New Tools For Cable-Cutters

Parks Associates notes that 31 percent of U.S. broadband households already own some sort of device - a smart TV, video game system or Blu-ray player - that can stream media, while 14 percent more broadband households plan to buy an Internet TV receiver this year.

And why not? Reasonably priced and easily installed, (with 15 Mbps or better Wi-Fi or wired Ethernet service at home), these high-def Web TV receivers offer an often free bounty of services focused on movies and TV series, plus specialty content from news to fashion, tech to travel, fitness to food.

From the article "Voice Activation One Of The New Tools For Cable-Cutters" by Jonathan Takiff.

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...