Providing market intelligence for more than 35 years

In The News

Voice Activation One Of The New Tools For Cable-Cutters

Parks Associates notes that 31 percent of U.S. broadband households already own some sort of device - a smart TV, video game system or Blu-ray player - that can stream media, while 14 percent more broadband households plan to buy an Internet TV receiver this year.

And why not? Reasonably priced and easily installed, (with 15 Mbps or better Wi-Fi or wired Ethernet service at home), these high-def Web TV receivers offer an often free bounty of services focused on movies and TV series, plus specialty content from news to fashion, tech to travel, fitness to food.

From the article "Voice Activation One Of The New Tools For Cable-Cutters" by Jonathan Takiff.

Previously In The News

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...

Monitoring Matters: PERS and Lifestyle Management Opportunities

While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...

Three in ten US households unsubscribe from streaming platforms to save money

Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...