Providing Market Intelligence for 40 Years

In The News

Virtual Reality Forecast: 8% of Millennials Plan to Buy Headsets This Year

Young adult Millennials have been the primary early adopters of new connected consumer electronics (CE) products and service, and that’s the case when it comes to virtual and augmented reality (AR/VR), according to a new virtual reality forecast from Parks Associates.

In producing ¨Connected CE, Apps and Content Services: Millennials, Gen Xers and Baby Boomers,¨ Parks determined that 8 percent, or 1.5 million, Millennials (12% of male Millennials males and 5% of females) intend to buy a VR headset this year. That’s more than double that among other age groups.

From the article "Virtual Reality Forecast: 8% of Millennials Plan to Buy Headsets This Year" by Andrew Burger.

Previously In The News

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

Here's Why Amazon and Google Could Dominate Home Security

Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...