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In The News

Virtual Reality: Slow Growth but Expanding Use Cases

In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset, Parks Associates researchers found.

From the article "Virtual Reality: Slow Growth but Expanding Use Cases" by Billy Nayden.

 

Previously In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display.  Among those househ...

PODCAST: SCTE TechExpo25 Roundup Day 2

Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...

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