Providing market intelligence for more than 35 years

In The News

Virtual Reality’s Future Kings: Major Studios or Indie Upstarts?

VR content production will be significantly different than for traditional films or TV programs, according to Barbara Kraus, Parks Associates director of research. Viewers will not have a common central focus, and so directors and writers must design content that can be experienced in a very different way than current movies and TV programs.

From the article "Virtual Reality’s Future Kings: Major Studios or Indie Upstarts?" by Joan E. Solsman.

Previously In The News

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...