Providing Market Intelligence for 40 Years

In The News

Virtual Reality’s Future Kings: Major Studios or Indie Upstarts?

VR content production will be significantly different than for traditional films or TV programs, according to Barbara Kraus, Parks Associates director of research. Viewers will not have a common central focus, and so directors and writers must design content that can be experienced in a very different way than current movies and TV programs.

From the article "Virtual Reality’s Future Kings: Major Studios or Indie Upstarts?" by Joan E. Solsman.

Previously In The News

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...