Providing market intelligence for more than 35 years

In The News

Video streaming platforms used by 58% of UK broadband homes

Almost one fifth (18%) of UK broadband households have used paid-service Netflix in the last 30 days, compared to 20 percent who used the free ITV Player and 33 percent who used the free iPlayer to stream video programming, according to research from Parks Associates. Overall 58 percent of UK broadband households used a video streaming service or player within the past 30 days. The research shows that paid OTT video streaming services are now a fixture in the video entertainment market, and the fact that consumers are prepared to pay for subscription service shows a strong appetite for video.

From the article "Video streaming platforms used by 58% of UK broadband homes" by Telecompaper.com
 

Previously In The News

Parks: Video Streaming Providers Battle 50% Churn

Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...

How Many E-Gadgets Per Household?

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...

At CES 2024's #RoborockTechTalk, The Future of Smart Home Cleaning Appears Fresh

In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...

CES 2024 Signals Tightening Smart TV OS Race

New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...