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Video streaming platforms used by 58% of UK broadband homes

Almost one fifth (18%) of UK broadband households have used paid-service Netflix in the last 30 days, compared to 20 percent who used the free ITV Player and 33 percent who used the free iPlayer to stream video programming, according to research from Parks Associates. Overall 58 percent of UK broadband households used a video streaming service or player within the past 30 days. The research shows that paid OTT video streaming services are now a fixture in the video entertainment market, and the fact that consumers are prepared to pay for subscription service shows a strong appetite for video.

From the article "Video streaming platforms used by 58% of UK broadband homes" by Telecompaper.com
 

Previously In The News

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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