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Video advertising’s bright future and what you should be doing now

October 30, 2018

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportunities for advertisers.

Meanwhile, TV has already become a digital channel. Today 50% of the U.S. broadband households watch long-form online video on an internet-connected TV, Parks Associates research shows, meaning that we’re starting to see a shift towards addressable audiences.

From the article "Video advertising’s bright future and what you should be doing now" by Laura Collins.

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Video advertising’s bright future and what you should be doing now

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

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