Providing Market Intelligence for 40 Years

In The News

Verizon Netflix Perk Price Hike Explained: Who Actually Saves

The average U.S. streaming household now holds 5.8 subscriptions, up from 5.5 in 2021, while spending per service is declining a sign that households are trimming what they keep rather than adding freely, Parks Associates found via PR Newswire in February 2026. In that environment, a perk only saves money if both services are genuinely used.

Price is now the leading reason subscribers cancel. Cost concerns drove 30% of all streaming cancellations in 2025, up from 26% in 2020, Parks Associates reported via The Streamable in February 2026.

Streaming hit an annualized inflation rate of 20% in December 2025, The Streamable reported in February 2026 using Parks Associates data. Fixed-price bundles look increasingly attractive as that figure climbs. The Verizon Netflix and Max perk, though, is not contractually fixed from Netflix's side of the arrangement.

From the Gadget Hacks article, "Verizon Netflix Perk Price Hike Explained: Who Actually Saves"

Previously In The News

Smart TVs Join The In-Home Digital Voice Race

The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates. Consumers are b...

Ad Age @ CES: 5 Things We Learned About the Connected Home

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies w...

How WWE Raw Turned the Brand Into a Global Entertainment Company

The WWE Network, the streaming service that shows WWE playoff matches and original programming, is presently the No. 2 sports OTT service, behind only MLB.tv, according to Parks Associates. Baker expl...

13% of Broadband Households Adopt Smart Thermostats

The adoption of smart thermostats reached 13% of U.S. broadband households in 2017, according to new research. This is an increase from 11% in 2016, based on new smart energy research from Parks As...