Providing Market Intelligence for 40 Years

In The News

Verizon Netflix Perk Price Hike Explained: Who Actually Saves

The average U.S. streaming household now holds 5.8 subscriptions, up from 5.5 in 2021, while spending per service is declining a sign that households are trimming what they keep rather than adding freely, Parks Associates found via PR Newswire in February 2026. In that environment, a perk only saves money if both services are genuinely used.

Price is now the leading reason subscribers cancel. Cost concerns drove 30% of all streaming cancellations in 2025, up from 26% in 2020, Parks Associates reported via The Streamable in February 2026.

Streaming hit an annualized inflation rate of 20% in December 2025, The Streamable reported in February 2026 using Parks Associates data. Fixed-price bundles look increasingly attractive as that figure climbs. The Verizon Netflix and Max perk, though, is not contractually fixed from Netflix's side of the arrangement.

From the Gadget Hacks article, "Verizon Netflix Perk Price Hike Explained: Who Actually Saves"

Previously In The News

Streaming power players and modern ecosystem dynamics: Lee

For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider) Parks Associat...

Survey: US spend on standalone mobile, internet, pay-TV rises

Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research fi...

Matter 1.4 Expands to Enable the Energy Intelligent Autonomous Home

Home energy management is emerging as one of the top reasons driving consumers to adopt smart home devices, according to recent research from Parks Associates. From the NXP article, "Matter 1.4 Exp...

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...