Providing Market Intelligence for 40 Years

In The News

Value add-ons give dealers competitive advantage

The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective, found over 70 percent of U.S. security dealers offer services other than traditional monitoring.

“The survey was fielded to security dealers in September and October of 2018, with a total of 208 participants,” Dina Abdelrazik, senior analyst, Parks Associates, told SSN. Reponses revealed 42 percent of security dealers report offering video verification services and 21 percent offer aging-in-place/independent living solutions. The survey additionally asked about other service offerings, including home network, cybersecurity, PERS and more.

From the article "Value add-ons give dealers competitive advantage" by Ginger Schlueter.

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...