In The News

Using Someone Else’s Netflix Password Is Likely to Get Harder

March 17, 2021

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5 billion in 2024, according to Parks Associates, a research firm.

From the article "Using Someone Else’s Netflix Password Is Likely to Get Harder" by Lillian Rizzo and Joe Flint.

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Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

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About Parks Associates

Using Someone Else’s Netflix Password Is Likely to Get Harder

Previously In The News

91% of viewers like streaming aggregation, survey says

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Could streaming giants start to clamp down on password sharing?

How Netflix is adapting as the streaming boom stalls

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