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Using Someone Else’s Netflix Password Is Likely to Get Harder

March 17, 2021

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5 billion in 2024, according to Parks Associates, a research firm.

From the article "Using Someone Else’s Netflix Password Is Likely to Get Harder" by Lillian Rizzo and Joe Flint.

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One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

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About Parks Associates

Using Someone Else’s Netflix Password Is Likely to Get Harder

Previously In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

The Arrival of OTT Live Video

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

One-Third of U.S. Broadband Households Have Multiple OTT Subs

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