A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
According to Parks Associates’ Market Snapshot – Smart TVs & the User Experience, 45 per cent of US broadband households have a smart TV, which is now the most commonly used platform among US broadband households for accessing online video content.
“Parks Associates’ holiday data find 11 per cent of US broadband households have a strong intention to purchase a 4K TV this holiday season, but overall, device sales of flat-panel TVs have flattened out,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI of the smart TV, to make the device easy to use and a single point of content in the living room.”
From the article "User experience key focus for smart TVs and SMPs."
The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...
That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
