In The News

US pay-TV to decline by 27% in 10 years

July 22, 2022

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.

“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.

Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.

From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover.

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About Parks Associates

US pay-TV to decline by 27% in 10 years

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

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