Providing market intelligence for more than 35 years

In The News

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 2013 to reach 15% of high speed Internet homes, and observed declining pay-TV satisfaction in each of the last three years. In 2016, twice as many subscribers downgraded (12%) their pay-TV service than upgraded (6%) it, while the likelihood of non-subscribers adopting pay-TV has declined since 2012. Only a half as many so-called cord-nevers adopted pay-TV in 2016 (2%) as in 2015 (4%).

From the article "US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households" by Joseph O'Halloran.

Previously In The News

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...