Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detailed study conducted by Parks Associates, highlighting the increasing demand for tools that manage and optimize energy consumption in the home.
From the article, "US Internet Households Prioritize Utility Apps for Energy Monitoring" by Evelyn Baker
Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast $37.95 at Bonanza, and the Amaz...
Parks Associates research shows despite 16 per cent of Spanish pay-TV households subscribing to pay-TV for the first time last year, the country’s broadband households still exhibit high incidences of...
Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most...
"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get adver...
