More than 20 per cent of broadband households with Internet-connected CE use streaming media players the most for online video
Connected CE research from Parks Associates finds a steadily increasing number of US broadband households are turning to a streaming media player first when looking for online content. Currently, 21 per cent of US broadband households with at least one Internet-connected CE device use a streaming media player as the primary platform for online video, up from 12 per cent a year ago. By comparison, streaming video usage declined for both connected gaming consoles and DVRs and increased modestly for smart TVs.
“Streaming media players continue to stake out a growing portion of the connected home,” said Barbara Kraus, Director of Research, Parks Associates. “Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set. It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices.”
From the article "US homes using media players for online content" by Advanced Television.
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
The global OTT devices and services market is expected to grow at a CAGR of 20.6 percent between 2016 and 2020, according to the latest report from Research and Markets. In Western Europe, in particul...
A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...
