Providing market intelligence for more than 35 years

In The News

US consumers show high demand for connected car features

Over 40 million US vehicles are connected to the internet as of end-2015 and the number will steadily increase through 2016, according to Parks Associates. The market researcher found that 64 percent of car owners in US broadband homes would like built-in support for at least one connected activity in their next car. This compares to 44 percent having some kind of advanced connected car feature in their car at present. 

From the article "US consumers show high demand for connected car features" by telecompaper.com.

Previously In The News

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...