Providing market intelligence for more than 35 years

In The News

US consumers show high demand for connected car features

Over 40 million US vehicles are connected to the internet as of end-2015 and the number will steadily increase through 2016, according to Parks Associates. The market researcher found that 64 percent of car owners in US broadband homes would like built-in support for at least one connected activity in their next car. This compares to 44 percent having some kind of advanced connected car feature in their car at present. 

From the article "US consumers show high demand for connected car features" by telecompaper.com.

Previously In The News

Smart Watches And APIs: Expanding Opportunities

Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...

Can Trump TV Succeed?

In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...