Providing market intelligence for more than 35 years

In The News

US consumers show high demand for connected car features

Over 40 million US vehicles are connected to the internet as of end-2015 and the number will steadily increase through 2016, according to Parks Associates. The market researcher found that 64 percent of car owners in US broadband homes would like built-in support for at least one connected activity in their next car. This compares to 44 percent having some kind of advanced connected car feature in their car at present. 

From the article "US consumers show high demand for connected car features" by telecompaper.com.

Previously In The News

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...