Providing market intelligence for more than 35 years

In The News

US Average SVoD Spend Almost Doubles In Three Years

Average monthly spend on internet-based subscription video-on-demand services by US households almost doubled in the three years between 2012-15, according to research by Parks Associates.

From the article "US Average SVoD Spend Almost Doubles In Three Years" by digitaltveurope.net.

Previously In The News

7 Smart Home Devices You Should Add To Your Space in 2023

If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...

CES Recap: Does Consumer Tech Have Value In Healthcare?

And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.   Over 60% of soccer fans p...