Providing Market Intelligence for 40 Years

In The News

Understanding new video formats: multichannel networks, Web series, eSports

Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms. Additionally, Internet video consumption is no longer limited to websites accessed through a PC browser -- increasing adoption of connected devices has prompted the development and release of video apps for mobile devices, streaming media devices, game consoles and smart TVs.

Parks Associates estimates North America will have over 200 million online video viewers by the end of 2016. Consumers aged 18-24 watch the highest volume of Internet video on mobile devices, averaging 5.5 hours per week on smartphones and 6 hours per week on tablets, compared to fewer than 5 hours per week for every other age group.

New forms of video have emerged to meet this growing demand, including multichannel networks, web series and eSports, establishing audiences with recurring viewership, much like traditional television and video. 

From the article "Understanding new video formats: multichannel networks, Web series, eSports" by Glenn Hower.

Previously In The News

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive