Providing Market Intelligence for 40 Years

In The News

Ultra HD TV sales to top 330 million by end of 2019

Global Ultra High Definition 4K TV sales will top 330 million by the end of 2019, according to Parks Associates.

The research firm’s Connected CE: Trends and Innovation report claims that sales of Ultra HD sets will climb from just two million units in 2013.

Among US broadband households that plan to buy a flat-panel TV in 2015, some 56% said they think 4K picture quality is an important feature, according to the research.

Among flat-panel shoppers not planning to buy a 4K TV, 42% said they were unfamiliar with 4K/UHD technologies and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.

Parks Associates’ director of research, Barbara Kraus, said: “In addition to 4K, picture technologies such as high dynamic range (HDR) and wide colour gamut (WCG) are being introduced to the market.”

“The combination of these picture technologies will produce more saturated colours, more dynamic images, and pictures that look more lifelike.”

From the article "Ultra HD TV sales to top 330 million by end of 2019" by DigitalTVEurope.net

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...