Providing market intelligence for more than 35 years

In The News

Uber raises $1 Billion from investors in another round of fund raising

There’s pressure on the company to launch new services like UberPool, along with its international expansion. Parks Associates analyst Tejas Mehta said that these all are expensive alternatives and the company can make use of all the cash it gets.

According to the company, "The participation we have seen in Uber's Series E underscores the confidence investors have in Uber's growth and the key priorities of UberPool and further international expansion”.

From the article "Uber raises $1 Billion from investors in another round of fund raising" by Andrew Cosby.

Previously In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...