New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day.
Parks Associates' survey shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.
From the article "U.S. Smartphone Owners Love Their Social Networking Apps" by mactech.com.
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US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...