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U.K. Broadband Households Not Doing A Lot Of Cable Cutting

New data from Parks Associates (www.parksassociates.com) shows that only about three percent of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 percent of U.K. broadband households currently pay for an OTT subscription.

From the article "U.K. Broadband Households Not Doing A Lot Of Cable Cutting" by MacTech.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

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