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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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About Parks Associates

Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

Privacy Is IoT’s Highest Hurdle

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

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