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Two Thirds of US Web Homes Watch TV While Using Second-Screen

March 13, 2016

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

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About Parks Associates

Two Thirds of US Web Homes Watch TV While Using Second-Screen

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

More than 50% US broadband households subscribe to both pay-TV, OTT video service

OTT Churn Edges Up In US

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