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Two Thirds of US Web Homes Watch TV While Using Second-Screen

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates.

The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched.

From the article "Two Thirds of US Web Homes Watch TV While Using Second-Screen" by Glenn Hower.

Previously In The News

Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

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New research from Parks Associates reveals a surge in smart lighting adoption among US internet households, with 13% using smart light bulbs and 6% employing smart lighting control systems. Parks A...

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According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

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