Providing market intelligence for more than 35 years

In The News

Two-Thirds of US Broadband Households Stream Music

According to the digital audio report by Parks Associates 40% of US households with broadband are using a free service to stream audio and 26% are using a paid music streaming service. The report showed that of the paid services available Amazon Prime Music came on top with 10%, shortly followed by Pandora one at 6% and Spotify Premium at 4%.

The survey covered 10,000 US households with broadband and was taken before Apple Music’s launch at the end of June this year. It’s surprising to see Amazon come out on top with their slightly less expansive music library than competitors however with it’s overall cheaper model and extra features (one-day delivery, amazon instant video) it’s easy to see how it could have a broader appeal.

From the article "Two-Thirds of US Broadband Households Stream Music" by RouteNote.com

Previously In The News

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive