Providing market intelligence for more than 35 years

In The News

Two-thirds of US broadband homes use streaming audio

Two-thirds of US broadband homes use a streaming audio service, according to new research from Parks Associates. The study found that 40 percent of broadband households use a free service to stream audio and 26 percent subscribe to a pay service. Amazon Prime Music is the top subscription service, used by 10 percent of broadband homes, followed by Pandora One at 6 percent and Spotify Premium at 4 percent.

Music service providers have built a model around converting free service users into paying customers, but the strategy has not paid off so far, according to research analyst Glenn Hower. Parks Associates forecasts that speakers, multi-room audio systems, and soundbars, which are offsetting declining sales in home theatre and traditional audio components, will generate USD 26 billion in global sales in 2020.  

From the article "Two-thirds of US broadband homes use streaming audio" by Telecompaper.com

Previously In The News

How IoT Technology Is Transforming Africa

According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems. This technology also assis...

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks -- Fox, ABC and NBC -- threatened by changes in the way we watch TV. Hulu has set itself apart...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...