Providing Market Intelligence for 40 Years

In The News

Two-Thirds of U.S. Homes Stream Audio Over Broadband, With Amazon in a Surprising Lead

Among paid subscription streaming services, Amazon Prime Music leads with 9.76 million U.S. subscribers, or 10 percent of broadband households, followed by Pandora One at 6 percent, Spotify Premium at 4 percent, SiriusXM Streaming at 4 percent, iTunes Match at 2 percent and Google Play Music at 2 percent. All other paid services were at 1 percent or less.

The report draws on surveys of 10,000 U.S. broadband households. The surveys took place prior to the June 30 launch of Apple Music. Parks Associates provided survey respondents with a list of paid music streaming subscription services and asked them to select the services to which they subscribe. Parks Associates didn’t ask about specific free streaming services.

Amazon’s predominance among streaming services, at least in terms of sheer subscriber numbers, highlights the music industry’s struggles in persuading listeners to pay for streaming. “The big question moving forward is if streaming music providers can achieve the scale they have been seeking to balance their ad revenue with paid subscription revenues, all while striking fair licensing agreements with artists,” says Glenn Hower, a research analyst with Parks Associates.

From the article "Two-Thirds of U.S. Homes Stream Audio Over Broadband, With Amazon in a Surprising Lead" by Marc Hogan.

Previously In The News

Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive