Providing Market Intelligence for 40 Years

In The News

Two-Thirds of U.S. Homes Stream Audio Over Broadband, With Amazon in a Surprising Lead

Among paid subscription streaming services, Amazon Prime Music leads with 9.76 million U.S. subscribers, or 10 percent of broadband households, followed by Pandora One at 6 percent, Spotify Premium at 4 percent, SiriusXM Streaming at 4 percent, iTunes Match at 2 percent and Google Play Music at 2 percent. All other paid services were at 1 percent or less.

The report draws on surveys of 10,000 U.S. broadband households. The surveys took place prior to the June 30 launch of Apple Music. Parks Associates provided survey respondents with a list of paid music streaming subscription services and asked them to select the services to which they subscribe. Parks Associates didn’t ask about specific free streaming services.

Amazon’s predominance among streaming services, at least in terms of sheer subscriber numbers, highlights the music industry’s struggles in persuading listeners to pay for streaming. “The big question moving forward is if streaming music providers can achieve the scale they have been seeking to balance their ad revenue with paid subscription revenues, all while striking fair licensing agreements with artists,” says Glenn Hower, a research analyst with Parks Associates.

From the article "Two-Thirds of U.S. Homes Stream Audio Over Broadband, With Amazon in a Surprising Lead" by Marc Hogan.

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive