Providing market intelligence for more than 35 years

In The News

Two Thirds Of U.S. Broadband Households Use A Streaming Audio

"Consumers have shown plenty of interest in streaming audio and music services, but most consumers have opted for free accounts. Music service providers have built a model around converting free users into paying customers, but this strategy has not paid off so far," says Glenn Hower, research aAnalyst, Parks Associates. "Streaming music providers will have to get creative with revenue streams if they hope to build sustainable businesses, whether through partnerships with broadband and mobile carriers or through premium service offerings streaming high-quality lossless audio."

Increasing usage of audio services will boost interest and adoption in connected audio devices and products, according to Parks Associates analysts.

"Advances in wireless streaming technology and a resurgence of interest in hi-resolution audio will stimulate consumer demand for Internet-connected audio devices," said Brad Russell, research analyst, Parks Associates. "Wireless speakers, multiroom audio systems, and soundbars constitute a growing home audio segment, which is offsetting declining sales in home theater and traditional audio components. Together, these three devices will generate $26 billion annually in global sales in 2020."

From the article "Two Thirds Of U.S. Broadband Households Use A Streaming Audio" by MacTech.com.

Previously In The News

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...