Two out of three U.S. households with broadband Internet access stream music or other forms of audio programming from the internet, according to a new study by Parks Associates.
Forty percent of all U.S. households access only free audio streaming services online and 26% have access to a paid music service, according to the market research company.
However, the most popular music service may surprise you: 10% of all broadband households have access to Amazon Prime Music, whereas only 4% pay for Spotify’s premium tier. Pandora’s paid and ad-free tier is available to 6% of all U.S. broadband households.
From the article "Two Out of Three Households Stream Music From the Internet" by Janko Roettgers.
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